I know, I know it took forever didn’t it? Well, now that you’re on your way to building your profitable list it is time to move onto the next phase.
Now your goal is to genuinely engage and develop relationships with those in your industry.
As you know I have had to build my business three times and the tallest hurdle is always gaining connections in a new market and showing them who I am and what I am capable of. You are in the business of selling your talents and gifts as an artist, you need to market yourself. These methods have worked for me and continue to do so in today’s makeup artist market. Proceed with professionalism, integrity and be genuine.
You will do two things with each name on the list and I’m about to break it down for you.
The first thing you will need to do is try and locate/follow/friend each name on your list on social media. I prefer Facebook, LinkedIn, and Instagram. As I said in the previous email you are going to need to have “Little Miss Mary Sunshine” type profiles. You don’t want anything too controversial, naughty or outlandish on your profiles. I honestly would suggest that you clean up your existing profiles and keep them “puppy personal” and “superhero business”. Then just create another profile for your online public partying and debauchery. The less threatening you are to others, the larger your hiring pool.
Now I’m not saying you gotta be the Church Lady, you definitely need some personality on your profile. I put together a list of daily post examples that have worked for me in this freebie download.
Now that you have uploaded your excel sheet into your email marketing program, you have the opportunity to put together some really great content to send to your list.
Why would you do this you ask? This is to get those that hire or recommend thinking about you on a regular basis. Because as I said before, the people who usually do the hiring and recommending call the last person on their mind. And we all want to be that person, right?
However, we don’t want to be that spammy person in their inbox. It’s a delicate balance for sure. So, how do you achieve this? Well, it’s all in the content. Here are 4 steps to help you send engaging profitable content.
#1. When writing your email the first thing you need to do is create a friendly title. You don’t want to be too salesy. It should sound like it’s coming from a friend. “A Quick Hello from Mary RC.” “An update from your favorite MUA.”
#2. Second, you want to engage the person. Make them feel like you have something in common with them. I personally like to point out things like the weather, holidays and recent events. Even if you don’t know them, talk to them like you’ve already met.
#3. Third, it is time for a quick show-and-tell. You want to give them a brief (repeat: brief) update on your resume and sprinkle a few great shots or videos that you recently worked on. Then, share a few of your favorite works with them.
#4. Finally, you want a call to action. And that action is to CALL YOU. Ask them to reach out to you if they need a great makeup artist. Don’t forget to add all of your contact information and website in your newsletter.
I have also added one of my own personal emails as an example for you in the freebie download.
I look forward to hearing your feedback. It takes time and consistency to build an audience so be patient and give it a good 60 days. Your bookings will increase as your engagement with the right people increases.
Happy Engaging!! – Mary RC