Clean Makeup is a Must in a Professional Makeup Artist's portfolio
Let's talk about clean makeup and why it is so important to your business. I'm a big believer in clean makeup. It is the foundation of my skills and business. My clean makeup abilities have gotten me more professional makeup jobs than any of my other skills. There are many reasons clean makeup is so important. And I am going to share 3 of those with you here.
First thing first, what is clean makeup?
Clean makeup, in my opinion, is makeup that you cannot see. It is perfecting the skin and making your talent/client look naturally beautiful. You will not see makeup lines, you will not see contour lines, you will not see blatant traces of makeup.
Reason number one, portfolio longevity
Clean, classic make-up transcends time. When you are planning out your portfolio test shoots I encourage you to focus on clean beauty. Not only clean makeup but simple classic natural hair as well. I have images in my portfolio that have withstood the test of time. Some of them are more than 10 years old and I still get work from them. They are professionally shot with simple lighting, simple fashion styling and simple hair.
Reason number two, heavy crazy makeup scares the masses
It is easy to get caught up in the creative process. Things can go off into left-field very quickly. Ideas are flowing from every direction and they can easily muddy the waters and kill your testing investment. Keeping things simple when planning your test shoots will pay off in the long run. Do not get caught up in using every color in that brand new eyeshadow palette you just bought. That is an amateur mistake. While couture intended creativity may appeal to your team at the moment, It generally does not appeal to the masses in the long run. You want your hard work and collaborations to appeal to as many people as possible.
Reason number 3, the people who hire trust natural beauty
Nine times out of ten the person who is looking to hire a professional makeup artist is someone who has little to no experience with makeup. Seeing natural makeup in your portfolio is a great first impression. It creates a comfort and trust in your abilities and will more likely lead to a booking. Something about heavily overdone makeup in a portfolio scares more than it attracts those who hire professional makeup artists.
Clean makeup is money makeup
Because clean makeup will directly affect your business I like to call it money make up. It will book you on more jobs, create trust with your clients, and your portfolio will last longer.
Happy testing! Mary RC