Makeup Artistry has gone viral, that's what has happened. Social media these days is flooded with Makeup Enthusiasts calling themselves Makeup Artists. Our industry has been saturated with wannabe professionals who have no business in the production world. They present deceiving filtered selfies and disguise themselves as professionals with their thousands of followers and likes. They have dominated web presence and pop up in every social search feed available. True pro MUAs have been drowning in the reflection of their overuse of highlighter and glitter lately.
How to make sure you hire a true professional Production Makeup Artist?
If you do not have a referral from a trusted source (i.e. another production professional, Production Hub, film directories, IMDb, etc.), go back to basics. It's time for you to hit Google for your search. Do not rely on social media alone to find a Professional Production Makeup Artist. A true pro will have an extensive website which includes a portfolio and a resume. Not having a professional website can be a sign of inexperience.
The search engine term "makeup artist" is no longer enough. Optimize your search by using the additional keywords like production, commercial, on-set, television, film, etc. when you are hunting. Stay away from the search term "celebrity". These posers have caught on to that keyword and use it relentlessly in their hashtags, SEO, and social media posts.
It is imperative that you dive deep into your perspective Production Makeup Artist's website. If they do not have a resume or client list on their website do not engage. Look for a professional portfolio. Meaning, the images in their portfolio were shot by a professional photographer. Look for published works in t.v. and film as well. If their portfolio is filled with selfies and iPhone shots, the likelihood that they have never been on-set is close to 100%.
Get them on the phone. Have a real conversation with them, put them on the spot. Make sure they know and understand the complexities of the job you have available. Ask them questions like, “Have you ever worked in television?” “What was the last commercial you worked on?” “Do you have a full makeup kit?” Trust me in your situation there are no stupid questions. What may feel like a silly question for a seasoned pro will catch a novice off guard. In turn, if they ask stupid questions like, “What is a call-time?” or "What's a deal memo?" you have uncovered huge red flags.
Finally, if their rate seems too good to be true, it probably is. Remember you get what you pay for. A seasoned Pro knows their worth. More evidence of this is in this fantastic article by Margina Dennis. Click here to check it out.
Seasoned Pros are still here.